MARKETING AND COMMUNICATIONS SPECIALIST

She/he will:

• Create all marketing materials and organize all marketing materials and organizing all marketing events to expose company products and offerings to its target audience.
• Be responsible for coming up with strategies for effective production and implementation of niche-based marketing efforts that enhance engagement and exposure, and that moves potential clients through the sales cycle.
• Entails writing blog articles; curate articles for electronic and printed collateral such as flyers, case studies, and white papers.
• Carry out execution of promotional and educational videos, organization of communications for industry-specific events and trade shows, and production of targeted email campaigns.
• Uphold company brand across various channels such as the social media and websites by working with the marketing communications team to create the relevant content.
• Maintain brand integrity in collateral design and apply effective marketing techniques and company brand standards in email campaigns.
• Collaborate with team members in the marketing communications department in carrying out campaigns, communicating marketing trends and intelligence, and producing reports.
• Apply marketing automation tools in performing his/her duties effectively like in executing campaigns and reporting results.
• Produce search engine friendly content that apply relevant metadata, backlinks, and keywords.
• Use sales/CRM platforms.
• Use various social media platforms to promote and deliver company messages effectively to the public.
• Manage projects from the beginning, including the approval stage, to completion, and working with various internal teams, including graphic designers.
• Create strategies to promote company projects and ensure that projects are completed within the fixed deadline.